Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking algorithm, along with topical relevance and context. Michael then went on […]
Author: ppcguru
How much should you earn — or pay? What does it take to get hired — or attract top candidates? Conductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data […]
WhatsApp, Instagram, Facebook Messenger and Facebook apps experienced a significant outage Friday afternoon. According to DownDetector, users began experiencing issues with Facebook’s services around 1:30 PM. Facebook didn’t elaborate as to the cause, but WhatsApp’s Twitter account indicated the issue had been resolved, at least for the WhatApp service. There has been no official statement from […]
AT&T has announced it will start counting HBO Max against wireless data plans, ending a previous exemption. Streaming HBO Max did not previously count against an individual’s data plan. No matter how much a person streamed the service on their phone or tablet, it had no bearing on their wireless plan’s data limits. In contrast, competing services […]
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that […]
Longer running news items may be surfaced more for some queries in Google Search. Google announced it is bringing the “Full Coverage” feature you can find in Google News directly to Google Search. The company said it is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story […]
If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app […]
Check out the new updated Bing mobile app that has a fully redesigned home screen and new features to make searching on the go more enjoyable. Bing announced they pushed out a new update to their iOS app adding a redesigned home screen, trending topics via a swipe pull out and easier navigation. They also added Bing Translate integration […]
The proposed news bargaining code remains in suspense as Australia’s Treasury department brings Facebook and publishers back to the table. ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search results and news feeds. Facebook […]
Honda has announced a major first for the auto industry, being the first to release a Level 3 autonomous vehicle, as part of the Honda Legend Hybrid EX. Autonomous vehicles are rated from 0 to 5, with each level representing a higher degree of AI involvement. A 0 rating means there is no assistance, and […]