Maximize marketing spend and email deliverability. Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz […]
Author: ppcguru
The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query. Bing announced today it has partnered with TuneIn, an online subscription service for audio broadcasts. Searches for “online radio stations” on Bing will now serve up a scrolling carousel at the top of the search results, listing […]
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center. Google announced that black-owned businesses can now also show a special label or indicator in their product and shopping results within Google Search. The label reads “identifies as Black-owned” and shows in the product listing results […]
Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands. It’s critical for any company that wishes to be strategically smart on social to know the impact of its social marketing activities. This handbook from Falcon […]
Google now says this is a workaround and not a long-term solution. Google has updated the dynamic rendering help documentation to now say Google no longer recommends using dynamic rendering, that this is a workaround and not a long-term solution to your Google Search crawling and indexing problems with JavaScript. Truth is, Google always said this […]
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience. New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex […]
You have to invest real time into earning links from high-authority sites by doing your own research and digital public relations. Older link building tactics have much less impact now, mainly because once everyone catches wind that they work, inboxes everywhere become inundated with quick and dirty pitches aiming to achieve the same success. The […]
Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about that. Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, recently joined Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into […]
Looking to woo consumers this Valentine’s Day? Columnist Mona Elesseily shares insights from Bing Ads (and her own experience) to help your holiday ads flourish. Traditionally, Valentine’s Day is a day for people in relationships to celebrate their love. But more and more, people who are not in committed relationships are making Valentine’s Day purchases. […]
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery. It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a paid search account experiences […]