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Author: ppcguru
Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only. For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Entrepreneur and ad agency owner Kasim Aslam first noticed the new feature yesterday. Google confirmed it. “In campaign settings […]
Google now supports auto-tagging within Google Merchant Center for all free listings and free local listings experiences across Google Search and properties. Previously, when Google announced support for auto-tagging on free listings earlier this year, it was just for the Google Shopping tab. The announcement. Here’s what Google posted: “You can now use auto-tagging to view conversions for […]
In this webinar, learn how to reach your customers with captivating, personalized messaging. It’s clear that customers are craving a personal connection. It’s up to marketers to identify the moments that define the customer journey and use them to power those one-to-one relationships. Digital channels like mobile devices bridge the gap between the online and […]
Suggestions are available in the Opportunities tab. Bing Ads has added suggestions for remarketing bid adjustments to the Opportunities Tab in the web interface. The suggestions are based on historical ad performance. If remarketing lists are driving lower CPA (cost per acquisition) than the average campaign, Bing Ads will suggest a higher bid adjustment and show an […]
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move […]
For ages now, Twitter has only allowed you to search for tweets back for about a week. Looking for a tweet older than that? You were out of luck, at least using Twitter itself. But now, that’s changing. In a post today, Twitter says that some older tweets are now going to be available. How […]
We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll. “Gasp! Think of the traffic!” That’s a pretty accurate account of the more than two dozen conversations we’ve had about Search Engine Land’s support of Google’s Accelerated Mobile Pages in the […]
The key to finding success with these type of campaigns is knowing when to leverage them. Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But […]
Walmart is looking to challenge Amazon using a tool the latter already relies on: artificial intelligence (AI). Amazon is the world’s leading e-commerce platform and has been challenging Walmart, Target, and other traditional brands in the broader retail market. A key to Amazon’s success has been its use of AI and machine learning (ML) for […]