Microsoft is the latest company to pull out of CES 2022 over concerns about the omicron COVID variant. CES is one of the biggest electronic events and, like most large trade shows and events, has struggled to keep going during the pandemic. The shows organizers have vowed to go on with the 2022 event in […]
Author: ppcguru
The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing agency Efficient Frontier. As a preview to its usual quarterly overview, Efficient Frontier has published some early data on its blog with some findings about the Yahoo-Bing transition. The company says that the transition […]
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. From an SEO perspective, 2021 can be summed up as stressful — not just because of several algorithmic updates throughout the year but also possibly because of […]
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%. The increase was driven largely […]
This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution. Google has confirmed an issue with Google Ads that is “affecting a significant subset of users,” the company posted on the Google Ads status dashboard. Google updated the dashboard to say the issue is now resolved. The notice. Google posted at […]
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals. It’s a new year, and it’s time to up your SEO game if you want to improve your rankings or keep your position at the top of Google results. With the end of […]
In an industry first, Korean Air is using drone swarms to inspect aircraft. Drones are gaining widespread use in a number of industries, including search and rescue, deliveries, real estate, on the battlefield, and more. Korean Air is using them in a new and innovative way, however, using swarms of drones to inspect aircraft. The airline […]
After months of speculation and preparation, Reddit has filed to go public. Reddit has been in the news quite a bit over the last year, establishing itself as the dark horse among social media platforms. While Twitter, Facebook, and Snap have published their growth rates and user numbers for some time, Reddit just started doing […]
Like Google’s rich snippets and Yahoo’s Search Monkey, Bing is introducing a new flavor of richer search results named “Tiles.” Tiles are interatice logos or images displayed next to a search result. The tiles can share data in a more graphical way, such as a call to actions for downloading files, watching movies, movie ratings, […]
Searchers can now dock places they find in Google Maps to the bottom of the map interface. Barry Schwartz on December 17, 2021 at 9:10 am Google recently added a feature to Google Maps to dock local listings to the bottom of the map interface. When you search for a business, you can click the “dock to bottom” […]