Bing will turn its predictive science smarts toward the unpredictable college basketball tournament. Bing is turning its predilection for making predictions toward March Madness. Microsoft has partnered with the NCAA to become the “official bracket data partner for March Madness,” and will help college basketball fans fill out their brackets after the tournament brackets are announced this […]

New terms pave the way for Gemini-powered search ads on the PC. This morning Yahoo and Microsoft announced an amended search relationship. While it keeps the basic framework of the original deal in place it gives both companies, most notably Yahoo, more autonomy. Under the old deal, Yahoo had to carry Microsoft’s Bing’ ads on desktop. On mobile, […]

Marketers can quickly access stats on searches in the US across multiple verticals. Want to know how many searchers Bing Ads reach in your vertical? Or understand the demographic make-up of searchers on Bing and Yahoo search sites?  Bing Ads built a new data visualization for advertisers and marketers looking for reach and demographic data from the network. […]

Located at the bottom right corner of a news story, the new “Smart Labels” help users explore connected articles. Bing News announced today it has rolled out a new “Smart Labels” feature for mobile that links articles by key topics, helping users explore related headlines. The Smart Labels will appear at the bottom right corner of a […]

Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. North America’s highest mountain has been restored to its native name of Denali, as announced by US President Barack Obama. The peak had been known as Mount McKinley since 1917. The move has sparked some […]

Users can now access bookmarks and search history saved within the app when working offline. The Bing App has released new updates, including a redesigned home page, direct answers and the ability to access bookmarks and search history when offline. “When searching, get the answer right away, instead of having to click on web links to […]

Bing native ads extend the reach of search ads to MSN.com Bing Ads is rolling out a new update for Bing Ads Editor that includes editing support for native ad bidding. First announced in February 2015, Bing native ads are in beta, but they are becoming more widely available to more accounts in the US. The […]

Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches. Since launching search results for an interactive solar system and a periodic table, Bing announced today a new set of educational resources with the rollout of six new interactive answers for math-related searches. The new interactive answers are attached to searches for […]

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate […]

The Bing-TuneIn partnership will bring more than 10,000 stations directly into Bing’s search results for ‘online radio stations’ query. Bing announced today it has partnered with TuneIn, an online subscription service for audio broadcasts. Searches for “online radio stations” on Bing will now serve up a scrolling carousel at the top of the search results, listing […]