professional practice is an important part of being successful in your profession. A professionally designed website can help you with that task by presenting information about your services and availability to your likely clients. But just putting up a website isn’t enough. Even a professionally designed website can fail to deliver on the promise of […]
Category: Marketing
While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of […]
Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the […]
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own experiences […]
Apple places URLs appear to be for the purpose of sharing with non-Apple users. Apple is apparently now publishing public place pages for selected landmarks, according to a post on 9to5Mac. Below is an example (via Allan Miller): If you’ve got the latest MacOS update, “Sierra,” installed, you can access these pages from the Safari toolbar. On “El Capitan,” a […]
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. […]
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to […]
Marketing has undergone significant changes in recent years due to technological advancements and the shift in consumer behavior. The reason for the change in the marketing industry is because of artificial intelligence. Let’s do a deeper dive as to how AI and marketing are evolving the broader industry below. A lot of major companies are using […]
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Google seems to be making moves to use the quality of small businesses — as determined […]