‘Near me’ searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings. A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral traffic. “Near me” has been […]
Category: Marketing
Nvidia’s latest GeForce driver is the culprit in CPU spikes users have been experiencing after playing 3D games. Users began experiencing issues after the February 28th update that brought version 531.18 of the driver. In a company forum post, a member of Nvidia’s staff acknowledged the issue in the release notes: Higher CPU usage from NVIDIA […]
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers to pick up goods curbside. While […]
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. […]
Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions. Yelp is launching two new ad units that will appear on its iOS app homepage, the company announced Tuesday. Sponsored Collections can enable brands to promote local businesses that […]
“We have seen significant acceleration since the COVID-19 pandemic,” says DocuSign CEO Dan Springer. “A significant portion of that (increase) was due to increased use cases from customers driving that digital transformation faster with services like DocuSign. We don’t see customers going back. Once they’ve got the benefits from that efficiency in their business, the better customer […]
Also, Google will no longer support custom call to actions. Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in Google Business Profiles. Google’s message. Google posted […]
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a way to display news feeds, ads, games, and more on Android lockscreens. As a result, […]
The UK is launching a market investigation into Apple and Google’s dominance in the mobile market, especially cloud gaming and web browsing. Apple and Google have an undisputed duopoly in the mobile market. Blackberry, Palm, Nokia, Microsoft Windows, and others have all fallen by the wayside, unable to compete with Apple’s iOS and Google’s Android. […]
Learn how to use this untapped data source and maximize every dollar spent. Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year. That growth may not be exponential, though. Because of […]