TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned. TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery […]
Category: SEM Services
The future is AI-driven, trust-centric dialogue between brands and consumers The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising—search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, […]
Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users […]
Google Merchant Center Next will support rules and supplemental feeds early next year. The predecessor version, Google Merchant Center, is still used by some advertisers and already supports these new features. Google Merchant Center Next (GMC Next), a simplified version of Merchant Center, was unveiled in May. Advertisers that haven’t transitioned to GMC Next and want […]
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 […]
Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven […]
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. When it comes to PPC account structure, it seems like everyone has a different approach. Even within our office, there’s disagreement about the best way to structure things. (Thankfully, no fist fights have broken […]
Adobe’s quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions. Global paid search ad spend increased 10 percent year over year in Q3 2015, according to Adobe’s latest digital advertising report, which looks at billions of aggregated ad impressions across the Adobe Marketing Cloud. That’s down more than half from the year-over-year […]
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences. Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create […]
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the […]