Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced on Tuesday. In the announcement, the company also revealed disclaimers in ads, new third-party […]

The new certification application form goes live on July 8. In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must meet new requirements and be certified by Google in order to be eligible to advertise […]

Plus, PPC targeting tactics for every stage of the funnel Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, […]

“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.” In her hit session at today’s SMX Convert, Amy Bishop, Owner and Marketing Consultant and Cultivative, schooled us on multi-channel targeting tactics to turn prospects into paying customers. Her […]

If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better. It can be easy to equate search marketing with Google marketing, because, well, statistically, it is. But it shouldn’t be. By focusing on Google above all else, we […]

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for most marketing organizations. I also presented some […]

Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. For many companies, the goal of their paid search campaigns is to generate leads. As marketers, we work hard […]

Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic. It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for […]

Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold. Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence […]

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. As spring has truly sprung and summer is just around the corner here in the US, many travel brands will be upping their game to capture […]