Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role […]

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations. Join our panel of experts this Thursday and learn […]

Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for feedback […]

If you build a team that shares your commitment to quality, you can scale success in ways you can’t do by yourself. “I work alone. I don’t trust droids.” – The MandalorianHollywood wants us to believe in the hero (or anti-hero) because we all know who to root for in the battle between good and […]

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. […]

Part of Google’s response to the COVID-19 crisis, the ad credits will start rolling out in late May. Last month, Google announced it would be providing $340 million in Google Ads credits for SMBs as part of an $800 million effort to support organizations during the coronavirus pandemic. On Monday, the company updated the help page to provide some […]

Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to  figure what new things to prioritize and prepare to adapt to the changing […]

Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on […]

We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B […]

Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year. Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look […]