Here’s a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right now. As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends […]

Many expect client budget and project changes will have a negative effect on their businesses. Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around […]

Stay on top of your game with this guide to the 5 biggest Google Ads challenges & how to solve them. To successfully navigate the paid search landscape, marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for […]

Get better results and maximize your budget by keeping things simple. PPC managers make unnecessarily hard work out of keyword research. Yes, that’s a bold statement to make. But it’s one we’re making nevertheless. Don’t get us wrong, this isn’t meant to start a fight. Nor are we implying that PPC managers are no longer […]

For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures. “It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel […]

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% […]

The key to finding success with these type of campaigns is knowing when to leverage them. Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But […]

AI has become ubiquitous in modern life, and PPC management is no different. “Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” […]

Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There […]

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]