Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on […]

Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to  figure what new things to prioritize and prepare to adapt to the changing […]

Stay tuned for the launch date of parallel tracking for video campaigns. After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May […]

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, […]

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This is the […]

Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create […]

If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours? What is a Quality Score? Quality Score is essentially what it says on the tin: Google’s own […]

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]

How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end […]

So yesterday I met Dana Todd for the first time in real life. Of course I heard her speak in person, she is kinda hard to miss with the red hair, but never actually had the time to say hi. Nice person, she showed me her new camera/video phone – in fact, she asked Brett […]