Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps. That man running Google’s ad business, Sridhar Ramaswamy, is leaving after 15 years to become a venture partner at Greylock Partners, a venture capital firm. Ramaswamy has been at Google for 15 years, most recently as SVP of Advertising and Commerce. Ramaswamy […]

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I just don’t think businesses really get it. In this article, I’m looking to offer suggestions […]

Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted […]

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords […]

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns underspending, let alone […]

It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two very large SEM companies named ReachLocal and Yodle as not delivering on their promises to […]

Today’s news landscape makes it tough to separate truth from fiction. Between news hackers and special-interest propaganda, it’s harder than ever to find a source of information you can trust. Search marketing should be immune to it all. After all, we’re a metrics-first business. We count clicks, we tally conversions and we do difficult math […]

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could […]

A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US […]