Learn what happened on Jan. 1 in SEO, PPC and digital marketing history, as reported by Search Engine Land. Happy New Year! Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication […]

We are not only in the SEO industry, we both went to the same university — go figure! In this vlog series, I met with Anthony Church, VP of client services at Interact Marketing; he works for Joe Beccalori, who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New […]

Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible. More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Accurate, timely insights from analytics platforms […]

Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns. Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, […]

The demise of third-party cookies brings the opportunity to close the gap in consumer insights. With the recent acceleration of e-commerce, digitally native brands are getting smarter by using more technology to better understand their consumers. Yet, established brands across CPG, pharma, manufacturing, restaurants, groceries, convenience stores and many others are seemingly more vulnerable, with […]

Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here’s what that looks like. Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve likely seen many blog posts, articles, webinars, podcasts, etc. talking […]

Meta says they have made significant progress and investments into brand safety and suitability controls. The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and […]

Licensed healthcare providers can apply for access to the new features starting today. YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to […]

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value. TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be […]

Join us on Thursday, December 5th at 1:00 PM ET (10:00 AM) for this live webinar. First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, […]