The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner. To combat digital payment fraud and online scams, Microsoft is implementing a new advertiser identity verification program. Rising threats. The pandemic has changed the way many businesses cater to consumers and transact online. Not surprisingly, this […]

Structuring a digital marketing apprenticeship? Here’s how to ensure you and your apprentice get the most out of working together. Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care […]

Software and tools not only help you manage your time better but provide helpful insights that you wouldn’t otherwise see in a Google or Facebook interface. Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along […]

Here’a a review of the measurement tools that are available right now that should serve as the building blocks. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your […]

The issue has been affecting user accounts for almost 3 days, with no estimated date when it’ll be fixed. Google has been experiencing an issue with Auction Insights and Impression Share reporting since August 29. What Google says. Ads Liason Ginny Marvin said in a tweet that their team was working to fix the issue, and […]

We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links. Alan Rabinowitz, the CEO of SEO Image, and I got together in a socially distant way to talk SEO. We spent the first part of our talk going through some of Alan’s history in the search marketing […]

Decide whether the newest trend is worth investing the time and effort to help you reach your target audience. New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex […]

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% […]

The changes are based on Partner feedback around badge criteria and more clarity regarding Program benefits In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into […]

Plus, the conundrum of in-house career progression Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you […]