Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only. For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Entrepreneur and ad agency owner Kasim Aslam first noticed the new feature yesterday. Google confirmed it. “In campaign settings […]

The key to finding success with these type of campaigns is knowing when to leverage them. Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But […]

Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance. Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new […]

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. Apple […]

Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy. Google has released a Search Ads Automation Guide that shares some best practices on how to use automation to reach customers. The guide is long overdue for some marketers who have an unfavorable opinion about automation in […]

There is no ETA for a fix but Google is aware of the issue and working on a resolution. Google Ads has a bug of some sorts impacting some a “subset of non-US campaigns” where cost-per-click amounts are incorrectly inflated, the company posted. The notice. Google posted this notice about 30 minutes ago: We’re aware of a problem […]

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. Come work with us! We’re looking for an Editor to join the team as a key reporter on topics related to pay-per-click search and social media marketing as well as digital commerce advertising. Reporting to the VP, Content, the […]

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. Any agency or company knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in a time when people are fleeing the industry due to burnout. The last thing […]

Say hello to the two keynote speakers you’ll learn from at SMX Advanced, online June 14-15. When it comes to SEO, Google’s core mission is to deliver the most relevant and reliable information available in order to please searchers — your customers – in the most efficient way possible. On the PPC side, Google is […]

But the company says changes in access to third-party data and cookies could really disrupt its business. Semrush on Monday announced it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.” The numbers. The Form S-1 […]