Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change. Google will introduce a new policy for advertisers, AdSense publishers and YouTube creators that prohibit ads for, and monetization of, content that contradicts authoritative scientific consensus around the existence and causes of climate […]

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both. Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment is so busy, we’re also competing […]

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge for brands. Understanding the impact of these two metrics, and […]

Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential. More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps target customers that are most likely to convert. Its automation capabilities have made it an […]

Here’s what we’re looking for in SMX Advanced session pitches and tips for submitting a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns virtually this year on June 14-15. As always, the educational event program will cover the most advanced and timely search topics in both PPC and SEO. […]

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive advantage for Google. It’s important that businesses understand this reality as Big Tech firms enact […]

Screenshots of the test show up to three bullet points beneath the headline. Google is testing ad descriptions with bullets, Ginny Marvin, the company’s ads product liaison, confirmed via Twitter on Wednesday. Image: Lauren Catchpole. In the screenshot of the test (above), we can see up to three bullet points within one ad. The bullet […]

You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing. Want to know the secret to paid search success? Serve the most relevant ads, to the right people, at the best time. This formula should give you better campaign performance, right? Not quite. PPC practitioners know the […]

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns. Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available. Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft. Portfolio […]

This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts. Google has released a disapproved ads auditor tool for Google Ads that flags and can delete policy violating ads across your accounts. To integrate this into your software you need to have skills […]