The new option can cut down on developer support requests and takes users to the app homepage. App advertisers are no longer required to implement deep linking to run App campaigns for engagement, Google Ads announced Monday. As a new option, advertisers can select “Set to app homepage” during ad group creation to direct users to the […]

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution. Google has confirmed an issue with Google Ads that is “affecting a significant subset of users,” the company posted on the Google Ads status dashboard. Google updated the dashboard to say the issue is now resolved. The notice. Google posted at […]

Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account. Advertisers have reported a new Asset Library within Google Ads. “Asset Library, as it exists in Ads Creative Studio, is coming into Google Ads,” a Google spokesperson confirmed to Search Engine Land. Tip of the hat to Brett […]

Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into 2021. As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. […]

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch. Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers […]

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time. Facebook will soon expand its test of topic exclusion controls for ads in the News Feed to a limited number of advertisers that run ads in English, the company announced Thursday. First announced as a test in January 2021, topic […]

Those who were duped lost over half a million dollars by cryptocurrency scammers. Those who are new to cryptocurrency may not totally understand how every aspect of virtual currency works. Many will go to Google and other search engines to search for things like “What is cryptocurrency?” “How to buy Bitcoin” and “What is a […]

Plus, Facebook updates measurement and reporting products Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Facebook by […]

An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, […]

We also spoke about the upcoming Google Page Experience Update. In part one of my conversation with Dawn Beobide, we spoke about training your developers in SEO. In part two, we first spoke about the upcoming Page Experience Update. In short, she said, you really need to focus on the users and you can then anticipate what […]