Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is intended to offer advertisers the opportunity to interact with high-value users […]
Category: Social
Facebook Messenger is finally rolling out support for end-to-end encryption (E2EE) by default for individual chats and calls, the company announced on Wednesday. In the coming weeks and months, Facebook parent Meta says existing conversations will be protected by E2EE and new chats will also be protected by the technology. The company says that E2EE Messenger chats will […]
Events are important in our search community. Discover how to support those who are running events and the community they help build. I have been well aware of the importance of global communities since I started working freelance at home and also in an office environment. Digital communities are so important, especially in our industry as we […]
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]
Retailers can promote related products alongside their YouTube videos. YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Google Shopping’s technology and infrastructure have been booted up on YouTube, and the ads are powered by an integration with Google Merchant Center. The ads are delivered in cards alongside retailers’ video […]
Accelerate campaign is a new feature designed to help marketers create optimized ads in under five minutes. LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. The new feature, called Accelerate, has been designed to help advertisers execute optimized campaigns in Campaign Manager in under five minutes. Why we […]
A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress. Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours Tuesday answering questions from over 40 members of the US Senate […]
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to […]
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues. LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, […]