Company confirms the Taka chatbot, saying it is ‘designed to help make it easier to discover entertaining and inspiring content on TikTok.’ TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a […]

Montana is the first US state to institute a full ban on TikTok, prohibiting app stores from offering it to the state’s residents. Multiple jurisdictions have banned TikTok, but the bans have largely applied to government-owned devices. Montana’s ban, which was signed by Governor Greg Gianforte, is the first to apply universally. According to Reuters, the ban […]

Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter. Elon Musk today announced that Linda Yaccarino will be the next Twitter CEO. The announcement. Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” Musk will focus on product design and new technology. Musk added: […]

Twitter’s reliability issues continue, with many users unable to log in Monday afternoon and evening. Since Elon Musk’s widespread layoffs at the social media company, Twitter has seemingly had more reliability issues, with critics questioning if the company has the engineers it needs to remain functional. According to Downdetector.com, Twitter users experienced issues logging in, with […]

Sayonara, Twitter. Nobody wants to pay for your high-priced API. Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. […]

TikTok has not made any official announcements regarding the change, and it’s unclear whether the modification is permanent. A little over a year ago, TikTok allowed users to record/capture videos up to 10 minutes long. Now, users have noticed that option is gone. To be clear, users can still upload videos of up to 10 minutes […]

Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue. Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was […]

A convergence of phenomena in interactive advertising and retail are contributing to growth in this category. Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in […]

Each individual Series can include up to 80 videos, each up to 20 minutes long. TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase […]

You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos. YouTube Search Insights, which was previewed as an experimental feature in November, will become available to all creators and brands by the end of this month, the company announced. The tool shows you data […]