The new tools give marketers more say over ad placement. X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda […]

The platform currently faces a nationwide ban in the US if it’s found guilty of violating data privacy laws. TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the […]

Meta posted its quarterly results, shedding light on Facebook’s user base and Threads’ adoption rates. According to Meta’s quarterly results, Facebook now has 3 billion monthly active users. The company had good news for its daily active users as well: For the first time, we crossed 3 billion monthly active users, with Facebook MAU ending at […]

Threads may be unraveling as a threat to Twitter, with new data suggesting a massive falloff in daily users. Threads gained users at an unprecedented rate, gaining 30 million users within hours of its launch and a whopping 100 million in its first five days. Unfortunately for Meta, it appears Threads’ appeal may be waning, according to a report […]

Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to? Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to […]

Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement. Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist […]

Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions. Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. Elon Musk, who has owned the social networking site since October 2022, […]

WhatsApp is adding the ability to send HD photos, rather than the low-quality compressed photos it currently sends. Compressed photos are a throwback to the days of strict SMS/MMS messaging, cellular data limits, and slow speeds. As more advanced messaging protocols — Signal, Apple iMessage, WhatsApp, Telegram, and Google RCS — have gained in popularity, […]

Company confirms the Taka chatbot, saying it is ‘designed to help make it easier to discover entertaining and inspiring content on TikTok.’ TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a […]

Montana is the first US state to institute a full ban on TikTok, prohibiting app stores from offering it to the state’s residents. Multiple jurisdictions have banned TikTok, but the bans have largely applied to government-owned devices. Montana’s ban, which was signed by Governor Greg Gianforte, is the first to apply universally. According to Reuters, the ban […]