With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own experiences […]

Apple places URLs appear to be for the purpose of sharing with non-Apple users. Apple is apparently now publishing public place pages for selected landmarks, according to a post on 9to5Mac. Below is an example (via Allan Miller): If you’ve got the latest MacOS update, “Sierra,” installed, you can access these pages from the Safari toolbar. On “El Capitan,” a […]

Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. […]

Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to […]

Marketing has undergone significant changes in recent years due to technological advancements and the shift in consumer behavior. The reason for the change in the marketing industry is because of artificial intelligence. Let’s do a deeper dive as to how AI and marketing are evolving the broader industry below. A lot of major companies are using […]

We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Google seems to be making moves to use the quality of small businesses — as determined […]

Google Search has received an upgrade, giving users the ability to check their grammar directly from the search results. First spotted by 9to5Google, users can now add “grammar check,” “check grammar,” or “grammar checker” to their search queries to have the search engine provide suggestions for improvement. Evidently, the checker will sometimes trigger even without the […]

The landscape of marketing is changing, and many of the principles you learned a few years ago no longer apply. Indeed, in just a few short years, the entire internet could look very different from how it does today. One of the biggest differences is that you can’t just sell customers on the problem-solving aspects […]

Google co-founder Sergey Brin is ramping up his time at Google, with reports he is working in the office several days a week. Google turned to Brin and Larry Page in January 2023 as the company struggled to come up with an answer to Microsoft’s Bing AI announcement. Even after those initial strategy sessions, Brin continued working at the company, […]

We want to know how marketers like you are using Amazon advertising! The team at Search Engine Land has put together a brief survey looking for feedback on whether and why you or your clients have or have not been advertising with Amazon. If not, why? If so, where are budgets coming from? Are they […]